Moschino occupies an important position on the international fashion stage, complete with its own history, consistency and continuity.
Based on the concept of offering an alternative to the traditional fashion system, Moschino reveals a creativity that  is more  interested  in  transforming  what  exists  than being  tempted  by  the  ephemeral. That’s why Moschino  creates  its  own  fashion  trends  rather  than  following  the  system. Its  creativity  is expressed  through  a  new  combination  of  stylistic elements that conveys  its vision  of  a  disenchanted future. That  vision  has  often  been  confused  with  irony  and  self-irony  only  because  it  is  not  self-referential. With each collection, Moschino translates the joy of fashion and its lighthearted approach into  an exciting  story about  the  beauty  of  style expressed through  clothes  that  represent  the enthusiastic  desire  for  elegance  and  beauty  that  women  and  also  men  never  lose,  even  when  faced with  the problems  of  everyday  life.
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